Yesterday I got a catalog in the mail from one of those companies that sells personalized pens and beer cozies. They had a keychain with a logo bearing the word "POOLIFE" on it. I thought it was a joke so I googled it and found this disturbing tidbit.
Yep, it's a real company. I don't know how this name got past the focus groups and onto their business cards, products and letterhead. Didn't anyone notice? How could they miss it? Did somebody think it was clever? '"Let's think of a name that conveys the relaxed lifestyle of swimming pool ownership. Hmm. . . maybe we could combine the words "pool" and "life."' Is that how POOLIFE was born? Because I don't look at that name and see "pool" and "life." Am I the only one who sees POO LIFE? Doesn't that sort of conjure up the opposite image of the pool lifestyle? Is this stuff supposed to kill germs or preserve them?
Here's one of my favorite products in their "arsenal":
Which slogan do you think is better:
POOLIFE: For the Poo in your Pool
POOLIFE: Adding Poo to your life