It's hard to believe that NO ONE, no one caught that before they stamped the name on the Maxi.
They probably did figure it out, but Steve's ego was so big, he just figured, everyone would change how they thought. Brand recognition when women go to the store.Marty
If ipad is the name they're going with then, at the very least, they should do a commercial campaigne with a female robot pouring blue liquid from a beaker onto the ipad to demonstrate its absorbancy.
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